MySports is focusing on sustainable motorsports: Formula E and “Extreme E” as exclusive content for Switzerland

Press release

Erlenbach/Rossens, 25 March 2021

MySports is focusing on sustainable motorsports: Formula E and “Extreme E” as exclusive content for Switzerland

  • MySports has been following Formula E since the Fall of 2017. On 3 and 4 April, 2021, "Extreme E", another sustainable motorsport format with 10 world champions, will celebrate its debut.
  • Both Formula E and "Extreme E" will be broadcast in Switzerland partly live with German and French commentary, exclusively on MySports One.
  • The new e-sports magazine "E-Gfahre" and various documentaries will make the Easter weekend a highlight for motorsport fans, with an intensive focus on the topic of "sustainability in motorsport".
  • The experienced motorsport experts Marcel Fässler (three-time winner of the 24h of Le Mans) and Neel Jani (former Formula 1 driver) are a part of it.

The topic of sustainability has received more attention in motorsport circles for some years now. This can be seen, for example, in the steady development of the Formula E Championship, which was launched seven years ago and will be held for the first time as an official world championship by the Fédération Internationale de l'Automobile (FIA) in 2021.

 

Big names on the racing scene
The fact that sustainability is an important topic even in the automotive industry and in the paddock is demonstrated by the launch of the completely new "Extreme E" off-road series, which was created by the founders of Formula E racing and visits the areas most affected by climate change. Raring to go as drivers and/or team owners: A total of ten FIA World Champions such as Formula 1 greats Jenson Button, Lewis Hamilton and Nico Rosberg. Rally world champions Sébastien Loeb and Carlos Sainz or rallycross world champions Johan Kristofferson, Timmy Hansen and Mattias Ekström.

 

First climate-positive racing series
"Extreme E" has set itself the goal of achieving a positive balance for the climate by the end of its first season, i.e., removing more carbon from the atmosphere than it generates. This will be achieved by reducing, measuring and offsetting emissions and establishing initiatives at each race destination that help protect ecosystems affected by climate change. To reduce emissions outside the actual races, no spectators are allowed; the public can watch the races exclusively in front of the TV. "Extreme E" is also the first event organizer in motorsports to use hydrogen fuel cell power systems for charging.

 

Sustainability and sporting excitement do not have to be mutually exclusive
MySports believes in the future of sustainable racing. That is why the sports broadcaster decided to take over the CH exclusive rights to Formula E back in 2017, the year it was founded, and is now extending this exclusivity to the new "Extreme E" format. Matthias Krieb, responsible for MySports at Sunrise UPC, explains: “For motorsports in particular, sustainability is being given ever greater priority. "Extreme E" goes a step further by focusing on the regions most affected by climate issues. By broadcasting the racing series we would like to continue raising awareness for the topic and at the same time make fascinating, exciting motorsport content accessible to our viewers. FIA’s aspirations also align with the ambitions of our parent company Liberty Global, which as a founding member of the European Green Digital Coalitionis committed to investing in the development and implementation of digital solutions with significant energy and material efficiency."

 

"E-Gfahre" – a new motorsport magazine on MySports
MySports will also accompany all Formula E and "Extreme E" races in 2021 with an extensive editorial supporting program, providing a stage not only for the sporting aspect, but also for the technical and ecological aspects.

To coincide with the start of the "Extreme E" championship on April 3 and 4, 2021, the station is launching the "E-Gfahre" magazine. Gabriel Gasser takes viewers through the show with lots of info on the topic and guests (first broadcast on Thursday, April 2, 2021 after the National League). This program, with lots of information on the topic and a studio guest, will be shown daily with the coverage of the first race in Saudi Arabia. The warm-up for the start of the series is supplemented by numerous documentaries. The actual decisions will be broadcast on Saturday on Replay and on Sunday between 11 am and 1 pm as a live broadcast with the commentary of Herbert Zimmermann on MySports One. All information about the new "Extreme E" format (in German only).

 

Next Formula E decision in Rome
One week after the start of the "Extreme E" championship, Formula E is already on its next race in the Italian capital – Rome. Also returning are the three Swiss drivers Sébastien Buemi, Edoardo Mortara and Nico Müller. MySports will accompany the race on April 10, 2021, with expert commentary from three-time LeMans-24-Hours winner Marcel Fässler and live coverage of the qualifying sessions as well as the race itself.

 

Broadcast times on MySports One:

MySports One will broadcast the first "Extreme E" weekend from Saudi Arabia as follows:

Thursday. 01.04.2021

From approx. 10 pm: E-sports magazine "E-Gfahre" and documentary "Best Moments".

Friday. 02.04.2021

4:30 pm – 6 pm: Repeat of "E-Gfahre" plus other documentaries on "Extreme E".

Saturday. 03.04.2021

12:30 pm to approx. 5:30 pm Replay of "E-Gfahre", various documentaries and replays of the shakedown and the qualifying races of the day (English commentary).

Sunday. 04.04.2021

10 am to 8 pm: Various documentaries as well as the live broadcast of the final from Saudi Arabia with German commentary (11 am to 1 pm).

 


Detailed and continuously updated program information can be found at https://www.mysports.ch/de/programm