MySports and National League extend media partnership for another five years

Press Release


Opfikon, May 25, 2021

MySports and National League extend media partnership for another five years

Since its launch in 2017, MySports has become the home of hockey, making it the number one media contact for Swiss ice hockey fans. Now Sunrise UPC and National League AG are delighted that the media partnership between the two parties is being extended for another five years (from the start of the 2022 season until the end of the 2027 season). This partnership now covers all live action and highlight rights for both pay and free TV.

MySports will therefore continue to broadcast live and exclusive coverage of all National League games as a pay TV offer with German, French and, in some cases, Italian commentary. Regular studio broadcasts from the two MySports studios in Erlenbach (Canton of Zurich) and Rossens (Canton of Fribourg), as well as a comprehensive range of magazine programmes, background reports and social media news, round off the programme.


The extensive live action and highlights of the National League available on free TV will continue and be extended further in the future. From 2022, a match of the week will for the first time be scheduled as a single game during the regular season and broadcast on free TV. Shortly after the end of each game day, viewers can watch “Alle Spiele, alle Tore” (all the games, all the goals). Moreover, numerous live playoff games will be shown on free TV. MySports and the National League will provide information about the corresponding distribution partners and the exact programme formats at a later date.


MySports and the National League strive to offer fans the best possible 360-degree ice hockey experience by working even closer together – be it in the stadium, on the TV screen or with the help of new additional mobile offers. In its capacity as Switzerland’s largest private telecommunications provider, Sunrise UPC brings the leading Switzerland-wide fibre optic network combined with one of the world’s best mobile networks to the partnership. In addition, the backing of parent company Liberty Global secures extensive content, technology and digitisation know-how.


The MySports offer is available to customers on the TV platforms of Sunrise UPC, numerous cable networks of the Suissedigital Association, Swisscom and via an OTT app. Other distribution partners will be added within the foreseeable future.


“We are delighted that the National League continues to place its trust in us. Together, we will develop the sport of ice hockey and the associated entertainment offers over the next five years. With our commitment, we want to write the next chapter in the success story of the Swiss national game, of MySports and of Sunrise UPC and offer all fans a unique home of hockey,” enthuses André Krause, CEO of Sunrise UPC. 


Denis Vaucher, CEO of National League AG: “Continuing our partnership with MySports means a lot to the National League. With its refreshing new ideas, MySports has succeeded in acquiring a unique level of expertise in relation to Swiss ice hockey. We look forward to entering the next stage of development together.”