Sunrise UPC to become new, main Swiss-Ski partner as of the 2022/23 season

Press Release


Opfikon, 8 June 2021

Sunrise UPC to become new, main Swiss-Ski partner as of the 2022/23 season

Sunrise UPC will be joining the Swiss snow sports family as the new, main Swiss-Ski partner as of the 2022/23 season, taking over from the previous long-term, main partner Swisscom. The long-term partnership with Sunrise UPC has been set for a minimum of ten years.

The collaboration with Sunrise UPC in the next Olympic cycle and beyond marks a further milestone in the Swiss-Ski history. The new, main partner offers the umbrella association of Swiss snow sports a comprehensive package and excellent planning certainty due to the long-term nature of the engagement.


«The overarching strategic aim of the association is to continuously develop Swiss snow sports and to provide them with broad-based, long-term support. With Sunrise UPC as our new, main partner we can offer our athletes and employees as well as all our partners and other stakeholders great economic and financial security in the coming years», enthused Urs Lehmann, President of Swiss-Ski. «The fact that we have succeeded in entering into a partnership that is highly advantageous for both parties emphasizes how much value is placed on snow sports in Switzerland. Sunrise UPC will provide us with fresh impetus in various areas. We’re looking forward to these new opportunities.»


André Krause, CEO of Sunrise UPC, added: «This partnership is enabling us to continue building on our success. Snow sports are part of the Swiss tradition and the combination with world-class performance sports fits perfectly with our positioning. Thanks to the partnership with Swiss-Ski, we can anchor our company even closer and more emotionally with our customers. Sport is an ideal medium for us to do this as it shows our values ‒ passionate, bold and one. We’ve been able to build on this image even more by expanding from our partnership with Roger Federer to now also include Swiss snow sports.»


The new, main partner Sunrise UPC will be involved across a wide range of snow sports, something which was a key requirement of Swiss-Ski for the partnership that is due to commence in a year. As such, the sponsoring activities of Sunrise UPC will also relate to Swiss World Cup events, regional junior and mass sports, as well as Swiss-Ski athletes.