Sunrise and Roger Federer extend their partnership

Press release


Opfikon, February 4, 2020

Sunrise and Roger Federer extend their partnership

  • Sunrise is extending its partnership with Swiss tennis star Roger Federer.
  • The partnership, which has been running since December 2014, will be extended for a further six years.

Sunrise, the leading quality-focused challenger in the Swiss telecommunications market, and Roger Federer, the most popular and successful Swiss sportsman, are extending their partnership for a further six years. "With his authentic and likeable manner and his fair sportsmanship, he perfectly embodies Sunrise values: bold, intuitive and positive. What Roger does is fantastic. He shows us how with outstanding performance we can always exceed our own limits - just as we do for our customers as a leading challenger," says André Krause, CEO of Sunrise.


"I am extremely pleased that we have extended our partnership, says Roger Federer. "The cooperation with Sunrise is exciting and the products are excellent. As a professional tennis player, I travel a lot and therefore depend on flawless communication solutions. Sunrise is the ideal partner in every respect and I look forward to continuing to support the company as an ambassador.”